Help Bring Whole Foods Market To Columbia Heights! 

Whole Foods MarketWould you like Whole Foods Market to come to Columbia Heights?  You can join our campaign to bring Whole Foods Market to the DC USA retail complex!  The best way for you to voice your support for Whole Foods is to email Karen Riley at karen.riley@wholefoods.com.  Karen Riley is the real estate coordinator for Whole Foods Market.  She can demonstrate the level of our support directly to the Whole Foods team working on the negotiations.  Please be as descriptive as you can in your emails.  Please also cc or bcc your emails to Ms. Riley to us at info@columbiaheightsnews.org.  We need to keep a running tally of how many messages have been sent to Whole Foods Market so we can gage how much more work we need to do.  The more people who can email Whole Foods Market the more powerful our collective voices will be!  It looks like we are facing an uphill battle but as a community we can make a difference!  Please spread the word! 

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Whole Foods Or Ross? PDF Print E-mail
Written by Columbia Heights News   
Tuesday, 10 April 2007

Whole Foods or Ross?We apologize for the delay in providing an update on the Whole Foods situation.  We regret even more that this latest update may be the least hopeful.  The situation does not look good.  And it looks even worse when you consider who the top contender for the space maybe now...you guessed it - Ross Dress For Less.

Our good neighborhood resident, Adam, already had a leg up on this story which he posted on our forum.  Please read this thread, No Whole Foods, No Trader Joes.  Our hearts sank when we read it.  We immediately tried to contact Karen Riley, the Real Estate Coordinator at Whole Foods, to verify whether Whole Foods has indeed backed out of DC USA.  Ms. Riley has become increasingly difficult to get a hold of.  We finally got a hold of her last week.

Whole Foods MarketMs. Riley informed us that the negotiations with DC USA developers have stagnated.  In fact, Ms. Riley said she hadn't spoken with a representative from DC USA for many months now.  She stated the primary reason for the impasse was the lack of dedicated parking.  We asked her to provide an official statement from Whole Foods regarding its decision and a detailed explanation for why it was made.  Unfortunately we are yet to receive such a statement.  We would like to publish such a statement to bring some finality to the hundreds of community residents who demonstrated such strong support for Whole Foods.

To date, we have been copied on 332 emails that were sent to Ms. Riley by residents expressing support for Whole Foods.  We wish that everyone could be privy to these emails and not just us and Whole Foods.  Then you would get a sense of just how powerful our campaign was.  But we are bound to protect everyone's privacy and guard your identities from spammers, telemarketers, and the like.  Nearly every email was extremely heartfelt.  We were amazed by the insight and persuasiveness of so many of them.  We don't know how any retailer could, in its right mind, back out with the kind of support that this community has demonstrated.  It is with our deepest regret to have to inform you of such a disappointing outcome after the valiant effort put forth by so many community members.

If there is anyone who wouldn't mind having your emails published here, please let us know.  We can strip out any personal information that you may have included.  In the mean time, you can get some sense of what residents have been writing to Whole Foods by reading some of the petition entries.  As a last ditch effort, we will compile all the emails and petition entries into a single document and send it Whole Foods Chairman, John Mackey.

Ross Dress For LessWe hate to be bearers of such bad news so we thought we could provide a positive update on what other retailers have expressed interest in the space left behind by Whole Foods.  But as we mentioned above, the news doesn't get any better.  Last week we spoke with Peter Mallios of Newmark Knight Frank, the leasing firm for DC USA.  Despite being very difficult to get a hold of, Mr. Mallios was very informative when we finally reached him.  He confirmed our fears of Whole Foods backing out.  The retail space that had been allocated for Whole Foods is 50,000 square feet which is nearly equally divided on two levels.  Mallios stated that the space can now be cut to whatever size required by a prospective tenant.  The current plan is to set aside one level and a half to Ross Dress for Less, and the remaining space to a furniture retailer (maybe La-Z-Boy).

Mallios did mention that there had been some effort put forth to recruit Trader Joes but it was to no avail thus far.  On a somewhat positive note, Mallios stated that nothing is written in stone a this point and directing community support to Trader Joes could help.  He mentioned that the DC USA developers regard Trader Joes as a perfect complement to the existing Giant and would love to have it as a tenant.  We are currently trying to gather as much information about this as we can.  We have already spoken with four Trader Joes representatives and are close to getting to the bottom of this.  We will post something shortly, once we get a definitive answer.

Aside from a specialty grocer, we still feel that one thing that this community would be lacking is a good bookstore, whether it be independent (Olsson's, Kramerbooks, etc) or national (Borders, Barnes and Nobles, Books-A-Million, etc).  Perhaps we can explore this or any other suggestions you may have.

Comments
Written by Jeff Z. on 2007-04-10 06:08:29
Thanks for the (very discouraging) update. There is already a Marshall's coming in ... do we really need another huge, low quality discount clothes chain? I'd rather see the space sit vacant, honestly. Trader JOe's would be perfect (better than Whole Foods in many ways, actually) but I think a new Trader Joe's is opening down 14th street, so it may be a tough sell.  
 
As long as you are working on this, I would encourage you to try two other retailers: Bloom, and Rodman's Discount Gormet.  
 
Bloom (http://www.shopbloom.com/) in particular has no stores in D.C. but is all around the area, and this might be a perfect spot for a D.C. flagship. Thanks for all your efforts. Giant is already a nightmare at prime shopping times and I can only imagine what it will be like one year from now once those condos fill up.  
 
I agree that a Barnes & Nobles type book store would be a good second option. Really, anything beyond a store that really just duplicates Marshall's ... not why anyone chooses city over suburbs.
dc usa
Written by on 2007-04-10 08:57:49
This is a really gross collection of stores we're getting.
Written by on 2007-04-10 11:15:09
Thanks for the update. 
why not have something like Dave and Busters or jillians.  
http://www.daveandbusters.com/ 
http://www.jillians.com/ 
 
I wouldn't want to see a marshalls and a ross in the development.
This is horrible
Written by on 2007-04-10 12:51:01
Please let us know what we can do, we can't let a Ross store open on top of a Marshalls!  
An alternative could be a major bookstore? or another grocery store like Fair Way in NYC would be perfect.... 
http://www.fairwaymarket.com/ 
Written by Jeff Z. on 2007-04-10 14:27:00
Lots of good suggestions here. Do you have an email contact with Mallios so we can start sending him suggestions via email?? Probably fruitless, but at least worth a shot, we have to do whatever possible to steer this development in a better direction. Love that they've apparently solicited ZERO community input ...
Written by Kenny Shannon on 2007-04-10 15:16:35
I moved to the neighborhood 3 yrs ago in anticipation that a Whole Foods (or similar) would locate in the DC USA complex. I was shocked to learn that Marshalls was coming -- that was ok, Whole Foods was still a possibility. Now I learn that not only is Whole Foods not coming, but a Ross and Lazyboy will be there in its place. Are these developers serious??? Have they learned nothing from the success of the Logan Circle development? Time to call my real estate agent.
Written by Cheshire on 2007-04-10 16:31:40
What's challenging is that the neighborhood is so diverse and that it is tough to find stores that appeal to a broad cross-section of residents(and there may not be enough upscale residents to support a Whole Foods, compared to other neighborhoods). 
 
Target works because it appeals to value shoppers AND those who put a premium on style. Trader Joe's would also work because it offers high quality at affordable prices. 
 
Maybe Ross is important to the working class families in Columbia Heights who have to stretch their dollars to buy school and work clothes. But it is a shame that there aren't more options with broader appeal. In addition to Trader Joes, Old Navy or H&M or Books-a-Million might appeal to more residents.
Written by on 2007-04-10 21:09:54
I have Peter Mallios' email address if anyone wants to email him with concerns. Please email me for it - I'd rather not post it for the masses.
Written by on 2007-04-11 08:46:18
Ross is so crappy. Why would DC USA want to bring down the value of their own property?  
 
I really hope they decide on another retailer. Another grocery option to supplement Giant would be absolutely perfect.
Written by '>Z on 2007-04-11 11:04:26
If not too late, perhaps a petition should be organized for Trador Joe's and a bookstore to open up in that space. 
 
Ross Dress for Less and Lay-z-boy will reduce attractiveness of the retail complex to other potential retailers.
Written by 700 Kenyon on 2007-04-11 11:31:11
This makes no sense. Why would two discount clothing stores, competitors, want to be in the smae building!?!? Seriously, who do we petition, hell I'm ready to picket outside the construction site for a grocery store or book store! It's what we need! Marshall's should fulfill all our clothing needs ;)



 
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